There is no fruit processing plant in the Southern zone of Tanzania. The fruits such as mangoes, tomatoes, oranges and passion are consumed locally in its raw product.
Target market
Supermarkets, to sell to local customers and to export the juice.
Future market
Demand for good quality processed fruits is going to increase following the growth in population and economy.
Processing chain
The fruits could be harvested from farms or bought from farmers, cold storage and preparation of fruit products for processing, packaging, labelling, transportation and marketing.
Market imperfection/distortion:
There is limited supply of processed fruits and a high demand of it. Thus imports from other countries become necessary.
Quality demands
The product sold should come from quality fruits.
Type of investor recommended
An investor with capital to expand production of fruits plantations, a processing plant and contacts for the market.
