Proposed product
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Canned meat
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Potential Target area
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Mshangano and Ruhuwiko land banks. 50400 square metres of unused land is available for meat processing plant.
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The market situation
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There is no meat processing industry in Ruvuma region and Southern zone of Tanzania as a whole. The meat processing industries in Tanzania are located in Tabora.
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Target market
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Supermarkets, local and tourist hotels, mining areas including those in Tunduru and Mpepo/Mbinga.
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Future market
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Demand for good quality canned meat is going to increase following the growth in population and the economy.
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Processing chain
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The animals could be slaughtered at the farm or at the processing plant. This may require investment in slaughter facilities, cold storage and preparation of beef products for processing, packaging, labelling, transportation and marketing.
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Market Imperfection/distortion
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There is limited supply of canned meet and a high demand results in high meat prices. Thus imports from overseas become necessary.
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Quality demands
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The product sold should come from quality cattle breed.
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Type of Investor recommended
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An investor with capital to establish high quality meat processing plant.
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SONGEA MUNICIPAL COUNCIL
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